The latest on all things advertising, publishing and media from the WINR Team.
Without major changes to the unsustainable free-with-ads model or a massive change in consumer sentiment toward traditional paywalls, publishers risk losing even more ground to big technology companies.
With digital media continually evolving, publishers are on the lookout for new ways to monetise their content.
WINR has ramped up the growth of Australia’s first ad-funded paywall, appoints Verizon Media’s Aaron Macarthur. A month after launching Australia’s first advertiser-funded paywall, WINR has appointed Verizon Media’s Aaron Macarthur as its Commercial Director. Macarthur will be supported by a newly announced advisory board; James Perry, former Head of Audience & Publishing Partnerships at […]
It’s referred to by some industry commentators as ‘banner blindness’ – the process whereby website users unconsciously skip or ignore banner ads. While the first banner ad managed to achieve a 44 per cent CTR, today, this figure sits at around 0.05 per cent. In other words, a marketer can expect five clicks per every […]
Australian media technology company, WINR, has today launched its first-to-market, advertiser-funded paywall, AdGate.
Bootstrapping a startup is really hard. For The Pick and Roll, it’s been a six year journey of careful expenditure management. Running a site like this sounds really low-cost, until you dive into it and realise a proper setup takes effort and money.